October 6, 2022/ Crust CRM, Low Code /by Vagisha Arora

Low-code is defined as a visual approach to software and enterprise application development that enable citizen developers with little to no traditional coding experience to build powerful, high-functioning tools. Low-code can facilitate more efficient and effective development processes by providing users with graphical user interfaces, drag-and-drop tools, visual editors and much more.

CRM (Customer Relationship Management) platforms are now crucial for businesses across various industries. However, as businesses are expected to collect, store and analyze more data than ever before, it can be extremely complex to build and consistently improve CRM systems. Therefore, low-code development platforms can help your business build a comprehensive and holistic CRM system without significantly increasing operational costs or utilizing large amounts of scarce organizational resources.

Low-code development can enable your business to quickly react to changing consumer demands and market expectations, ensure uncompromised security and encryption, integrate business data across various systems and much more. Research indicates that 84% of enterprises have turned to low-code development to reduce strain on their IT departments as well as to facilitate faster digital transformation. Therefore, utilizing low-code development platforms to build your business’s CRM tools can be extremely beneficial for efficiency and productivity in the long run.

How To Leverage Low-Code Technology To Build Your CRM:

1) Facilitate Cross-Departmental Collaboration

One of the most important factors for the success of any modern organization is effective and efficient cross-departmental collaboration and communication. Low-code development can help facilitate effective cross-departmental collaboration which can lead to more transparent business processes and positive inter-departmental relationships.

Low-code development tools can help your business build an ideal CRM tool by enabling you to allot certain roles to specific users and employees. This can help ensure that employees have access to relevant information for their day-to-day tasks. Furthermore, improved cross-departmental collaboration through low-code development can not only increase the efficiency of various business processes but can also add an extra layer of security.

2) Build Mobile-Friendly Enterprise Applications

Building CRM solutions using low-code development platforms can enable your business to take advantage of powerful drag-and-drop tools which can make enterprise application development and utilization significantly easier for customers. Therefore, leveraging low-code technology to build mobile-ready applications that can immediately satisfy consumer preferences and requirements can be one of the most effective methods of building an organizational CRM.

Utilizing low-code development platforms to build your business’s CRM can also help ensure that citizen developers can build high-functioning solutions in an extremely user-friendly environment with minimal required coding and troubleshooting processes. Mobile-friendly applications can often translate to an instant increase in organizational profitability, hence substantially improving CRM processes.

3) Integrate Business Data From Third-Party Sources

Low-code customization tools are often equipped with advanced API connectivity and data integration capabilities. Therefore, leveraging low-code development to build your CRM can be extremely beneficial for integrating business data from various third-party sources.

Recent studies have shown that approximately 67% of enterprises are relying on data integration to support analytics and business intelligence (BI) platforms. Low-code development allows enterprises to combine and integrate a significant amount of cloud networks, business processes, data repositories and much more.

Therefore, this can enable your business to integrate valuable data and insights from third-party sources for consequent decision-making processes. This can enable your business to facilitate a more unique and productive method of low-code customization and data analysis that can help you transform current processes.

4) Prioritize Security and Encryption

Low-code development platforms have the ability to mitigate various security and encryption risks by providing automated compliance, troubleshooting and security management. Furthermore, low-code platforms can help your business build a CRM equipped with multi-factor authentication. Implementing multi-factor authentication systems can enable you to integrate added security to an enterprise application or system, hence protecting customer data from cyberattacks and other potential threats.

Furthermore, low-code platforms can help your business integrate numerous other security and encryption features such as automated threat assessments and analysis, user access monitoring and much more. These tools can be extremely beneficial for transforming a CRM that can optimize and streamline your current business operations.

5) Automate Organizational Workflows

Automating various complex and time-consuming organizational workflows can enable businesses to accelerate task management processes, reduce human errors, decrease operational costs and streamline various approval processes. Recent studies have shown that approximately 31% of surveyed businesses have fully automated at least one business function. Low-code development platforms are typically equipped with powerful customization capabilities that can facilitate workflow automation. This can ultimately streamline repetitive processes and improve communication across your organization.

Low-code can empower workflow automation by enabling businesses to convert complex, time-consuming business logic into more user-friendly and efficient functional operations. Furthermore, low-code development platforms can also either automate or eliminate various repetitive aspects of manually building CRM tools. Various onboarding stages can also be optimized and streamlined using automated chatbots, surveys, checklists and much more.

Planet Crust — Utilize Powerful Low-Code Tools To Build Your Business’s CRM Platform:

Low-code technology can be extremely beneficial for helping your business automate, streamline and optimize various aspects of CRM development. Low-code development platforms can help facilitate cross-departmental collaboration and communication, build mobile-friendly enterprise applications, integrate data from a wide variety of third-party sources, prioritize security and encryption and automate various time-consuming organizational workflows.

Corteza, created by Planet Crust, is a 100% open-source low-code platform that can help your business build the CRM you need. Corteza can enable users to connect to any record-based data source, build an unlimited number of enterprise applications, create complex automated workflows and integrate data across organizational environments. Corteza is equipped with powerful features such as API connectivity, data harmonization, customizable user interfaces, cloud-ready architecture, role-based access controls, advanced search functionality, inclusive design and accessibility and much more.

Try a trial now so that your businesses can take advantage of the wide variety of benefits of utilizing low-code software and enterprise application development platforms to build advanced, high-functioning CRM solutions.

Tags: CRM, Low-code, Rapid Application Development

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Planet Crust is the creator and driving force behind Corteza, a 100% open-source low-code, rapid app development, business process and integration platform.

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Planet Crust

Planet Crust is the creator and driving force behind Corteza, a 100% open-source low-code, rapid app development, business process and integration platform.